What do one mean by word innovation? This simple question seems to puzzle many of us and we start weaving our own definition. For TRIZ lovers innovation means Ideal Final Result, which means more benefits from a product or a service (Unique Value Enhancement to the customer and to the business) at overall less cost (Unnecessary Locking/ Consumption of Resources) and virtually with no harm (Value negation, Undesirable effects of products or service). I came across more simpler definition of innovation which states “Innovation is nothing but simplicity at the other side of complexity” Another one which is more of business type “Learning + Observing + Ideas + Action + Implementation = Ideal Value = Innovation
After having got some clarity on definition of Innovation the next step where and how to make a beginning. With history of continuous improvements initiatives many times teams are unable to go beyond a predictable improvement. There the role of top management becomes important. I will sight TOYOTA example here
Toyota’s President Mr.Watanabe instilled paranoia across the company by announcing his dream list of expectations during his term. They included a car that can make the air cleaner as it runs; a car that will not hurt drivers and pedestrians and never get into an accident; a car that can make drivers healthier the longer they drive it, a fuel efficient car that can go from one coast of the United States to the other on one tank of gas and eventually around the world.
Isn’t it a good reason to start innovating?
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