There are two moments of truths in any product or a service lifecycle, the first is when consumer actually buys a product or a service and the second is when he uses it, so while designing a product a manufacturer has to keep both these moments of truth in mind.
Our day starts with a dip of tea bag in a hot mug. When I pick up a tea bag (most casually) many times it's tag falls down and string gets unwound getting it further entangled with strings of other bags standing / semi standing in the box, especially when the box is half empty and tea bags are lying flat on their back in a messed up manner this phenomenon is bound to occur. Why so, I was not interested to find out an answer till I saw some other design, which I don’t mess up with. I carefully observed & compared both the designs and got the answer.
The holding tag which I messed up with was not held / supported and therefore it dropped many times entangling its string with other loosely lying strings. As a customer I did not exercise caution while picking it up (why should I, product is for me, I am not for the product).
Second design have addressed this concern, it held the tag in position but with what??
They used principle of Ideality. Tags hold itself. How is that possible? Designer has done some resource thinking and used string to hold the tag.
As we said Ideality or IDEAL FINAL RESULT is TAG hold itself. There is a slit in the tag through which a string is passed this way both tag and string are held firmly against each other.So tag houses string and tensioned string holds tag. In another design there is a v groove above the slit,which must be facilitating the assembly of string with tag. ( The same primciple of V groove is used in manufacturing for ease of assembly of mating parts).
I have a very positive image of the company who manufacturers this tea bag. I think if company can think of my problems during its product usage, then it must be using the same developmental zeal while designing and delivering its content (tea I mean)
We all want to think & appear smart & neat, so we expect from products we use.
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