I like sandwiches (not the one that comes pre-packed, they look tired); it is the one of the best and reasonably healthy brunches (provided you are not buttering it lavishly, just like you do it to impress your boss) and available at any time of the day. One of the main reasons of its popularity is shorter preparation time and therefore serving time. It is more instant than many other instant options available to us. The bread, which is the main constituent, is also available in different sizes and types.
I always have a tough time cutting sandwiches after they have been stuffed like Hardy. Almost in every attempt, the knife slips over the bread and the stuff inside pops out. Therefore, I prefer to heat the preparation to make it stiff and then cut it. Every time I cut sandwiches along its diagonal, I strike a cord with Pythagoras theorem which notifies me the gospel truth that diagonal is longer than its two sides, so I have that much more labor to put. Why the sandwiches are cut diagonally may be because it is very easy to bite them from their softer diagonals.
As per Prof. Clayton Christensen’s theory (see how sandwiches suddenly becomes serious stuff ) people like me are undershot customers & are living with our frustration and as he puts his theory the entrant company like the one discussed here, can tap existing market or its segment by addressing the unmet need.
The bread in the picture is available already in pre-cut form, (Inventive Principle 10 Preliminary Action) thus addresses my frustration, and for hoteliers it saves lot of labor, deskills cutting operation & improves productivity.
When probed little further I have been told that major customers of this bread are hoteliers. Why so I thought? We eat sandwiches either at home or at the corner shops and in hotels. In first two places, we are conscious about the brand used as we can catch the sight of it. Whereas in hotel we cannot do such eye winking, Quality is a given now-a-days so companies competes on better product IDEAS than on quality. These sandwiches are excellent for preparing bread pakodas also.
This company must try this for retail customers like me. I assure them of my loyalty. After all for me it is Pythagoras packed.
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